Rolls-Royce Motor Cars

Led global brand and marketing and created new ways to engage with the world's most discerning clients. Extended the brand beyond the motor car through experiences, partnerships and digital innovation.

Whispers

Conceived and built a new digital luxury ecosystem based on direct insight from Rolls-Royce clients. Created an exclusive platform connecting UHNWI with the brand and a curated world of luxury experiences.

BMW

Led global customer, brand and marketing strategy and introduced a more customer-centric, data-driven approach. Connected brand, communication and customer experience across markets and touchpoints.

Tyde

Built the marketing approach for a new category of electric luxury yachts. Developed innovative sales tools and experiences to engage UHNWI and turn technological innovation into a luxury proposition.

Diavon

Built and positioned DIAVON around the proposition “Lab Born Diamonds”. Identified new target audiences and aligned brand, product and international distribution to unlock new growth potential.

145 Vodka

Co-founded and built an award-winning premium spirits brand from idea to market. Created the proposition, product, brand, supply chain and omnichannel go-to-market approach — turning an idea into a business.

JobRad Loop

Rebranded the business as JobRad Loop to create a distinctive new market position. Built a broader commercial approach to drive growth and establish the brand as a leading player in the circular economy.

Vagabond Vans

Transformed a bespoke camper manufacturer into an experiential brand blending design, craftsmanship and lifestyle. Connected brand, product and partnerships to build a distinctive and successful market presence.